Hello Friends I am Sameer and welcome back to my youtube channel.In this aritcle, I will show you on how to make money with Google Adsense.
Along with affiliates, another source of revenue for blogs is Adsense. Even with the same web advertising, Adsense and affiliates have very different revenue generation processes and trends.
This time, let's explain the features of Google AdSense and how to use it.
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Article table of contents
- How much is Adsense revenue?
- How can I earn money with Adsense?
- What is Google AdSense?
- How to register Adsense
- Initial registration to Adsense and how to place ads
- Google Adsense review period and review trends
- What if I don't pass the Google Adsense review?
- summary
How much is Adsense revenue?
The revenue you get from Google AdSense is proportional to your PV, so you can predict it to some extent.
The probability that a visitor will click on an ad (CTR: Click Through Rate) is generally around 1.25 to 2.5%.
In addition, the average click per cost (CPC) of Google AdSense is about 20 to 30 yen .
Based on the above conditions, the guideline for profits that can be obtained according to PV is as follows.
Small media, especially sites with thousands of PV, have unstable affiliate results, so the existence of Google AdSense, which earns about 2,500 to 5,000 yen a month, should be quite appreciated .
For those who want to expand the scale of the site from now on, the increase in revenue according to the growth of PV will be a great motivation.
However, from around 100,000 PV, the efficiency of profits becomes unsatisfactory.
The difference is clear when compared with affiliates, and when it comes to 400,000 PV, it is a great site depending on the genre, but the profit that can be obtained is about 100,000 to 200,000 yen.
With this amount of money, it will be difficult for an individual to start a full-time job.
When it comes to 1 million PV, it is the largest class that is comparable to corporate sites, but it still earns only about 250,000 to 500,000 yen.
Given that only a handful of sites reach 1 million PV, the reality is that it's difficult for large sites to make money for their size with Google AdSense.
By the way, as mentioned above, Google AdSense does not allow you to select the content of the advertisement, but there are genres where expensive advertisements are likely to be displayed.
In genres such as investment, finance, job change, insurance, beauty, etc., where there are many high-priced affiliate deals, the cost per click is relatively high even with Adsense.
If you create articles related to these, the displayed advertisement content will be adapted accordingly, so you will be able to increase profits efficiently.
It is a violation of the rules to be aware of.
No matter how much PV you can earn, sites that disturb public morals and gambling sites are considered NG.
In addition, although there is no limit to the number of advertisements that can be displayed per page (initially there was a limit of 3 ads, but it was abolished in 2016), "Promotional materials should be more than the content of the page to be delivered. There are rules such as "No" and "Content must provide valuable information that matches the interests of the users who visit the page", and if it is judged that the page is not valuable to the visitor, the advertisement will be delivered. May be disabled.
In addition, the act of clicking the advertisement by yourself is prohibited.
Descriptions that intentionally induce clicks are also prohibited.
In addition, it is forbidden to ask visitors to click, such as "Please click on the ad."
For more information on the terms, see Google's Ad Placement Policy.
Google AdSense is strict about violating the terms, and there are many reports that the account was suspended due to a minor violation.
Once your account is suspended, it's very difficult to reactivate it, so be careful not to violate the terms.
How can I earn money with Adsense?
The trick to earning with Google AdSense is simple, just increase the PV of your site .
For affiliates, even if the PV of the site is low, if the CV (conversion), that is, the rate of reaching the final result is high, the profit will increase, but in the case of Adsense, the increase or decrease of the profit will be almost exactly proportional to the PV...
In addition, Google AdSense automatically optimizes the content of the advertisement according to the visitor, so it has almost no effect on the profit, even if the person of what attribute came from which route, that is, the quality of the visitor. ..
Therefore, the site that is suitable for Adsense is a site with a lot of PV anyway.
This PV can be inflow from search engines such as Google or from SNS such as Twitter and Instagram.
The more PVs you have, the more clicks your ad will have, and the more revenue you'll earn accordingly.
In the case of affiliates, specialized sites limited to specific themes were advantageous in encouraging product purchases, but Adsense will be able to efficiently monetize even miscellaneous sites with dispersed topics. ..
Another advantage of Adsense is that it's easy to monetize even small sites. Even a fledgling site with only a few hundred to a few thousand monthly PVs will definitely generate revenue.
However, since the average cost per click is around 20 to 30 yen, the revenue is about several hundred yen for a site of that scale, but as the PV increases, the revenue will increase accordingly, so it is developing. It will be a great motivation to update your site.
On the other hand, the disadvantage is that after the site grows to a certain size or larger, it will be difficult for profits to grow as PV peaks.
This is clear from the distribution of PV, and there are many sites with around 10,000 PV per month, but the number is limited when it comes to 100,000 PV, and very few sites reach 300,000 PV or more.
However, with Google AdSense, it is difficult to make a profit commensurate with its rarity.
As I will explain in detail later in the article, even if the site gets 300,000 PV a month, Google AdSense will not make 200,000 yen.
For this reason, Google AdSense needs to be well-designed.
What is Google AdSense?
The affiliates I have explained so far have been a mechanism to earn profits by purchasing the products introduced on the site and contracts, but when operating the site, another advertising method that I want to keep in mind is "Adsense" "is.
Adsense is called "pay-per-click advertising" and is a system that generates revenue when people who visit the site click on the advertisement.
It doesn't matter if the person who clicked actually purchased the product in the advertisement, so it is characterized by a lower hurdle for monetization than affiliates.
Affiliates are provided by various businesses such as Amazon, Rakuten Ichiba, and A8.net, but only Google provides Adsense.
Therefore, you can think of Adsense as Google AdSense.
In Google AdSense, the mechanism for generating revenue is completely different from affiliates.
First, site administrators can't choose the content of their ads themselves.
Only the type (text or banner) and size of the ad can be specified, and the content of the ad is automatically determined according to the description of the page on which it is posted and the visitor's past browsing history.
Therefore, the cost-per-click for ads varies.
Depending on the content of the article, it is not uncommon for only ads with low cost-per-click to be displayed and revenue to be sluggish, or conversely, for ads with high cost-per-click to enter, revenue suddenly increase.
With Google AdSense, site admins need to focus on choosing the size of their ads and where to place them on the page.
Since Adsense rewards visitors when they click on an ad, it is effective to place a large-sized ad in a place where the visitor can easily move the cursor or touch it.
How to register Adsense
To use Google AdSense, register the information of the site you want to use and pass the examination.
The information required for registration is as follows.
Site URL
email address
name
address
telephone number
We will use your Gmail address as your email address, so create a Google account in advance. The phone number can be a landline or a smartphone. It is used for identity verification using calls or SMS.
What you should pay attention to here is the URL of the site.
Free blog domains and rental server default URLs will definitely not pass the review.
To use Google AdSense, it is a prerequisite that you have your own domain.
Get your own domain with "Name.com", register it on the site, and then request a review.
After that, paste the specified code in the header part of the site, and the registration work is completed.
After that, it will be an examination, but in reality, this examination is a big hurdle.
The examination of Google AdSense is getting stricter year by year, and in recent years, it is not uncommon to report that "no matter how many times you apply, you will be rejected."
Of course, the URL and the theme of the site will be scrutinized, but the content will also be subject to review.
Even if you apply for the site in an incomplete state, it will not pass.
If the amount of characters in the article is insufficient or the number of published articles is small, it will be dropped.
As a guide, the number of characters in each article should be about 2000 to 3000 characters, and about 20 articles should be published before the examination.
You can challenge the Google AdSense review as many times as you like until you pass it.
If you don't pass, don't give up, fix the problem, and try again.
It takes about 3 days for the examination, so if you fail many times, you will lose time.
Make sure to meet the conditions and apply, aiming for a one-shot pass.
Initial registration to Adsense and how to place ads
Here, we will take a step-by-step look at the initial registration of Google Adsense and how to place ads.
Initial registration for Google Adsense requires the URL of the site where the ad will be placed and a Google account.
Examination starts when the registration work is completed.
If you pass it, you will be able to get the ad code, so paste it anywhere on your site.
To apply for Google Adsense, first, create a Google account and get a Gmail address. Click the "Start using" button on
When the Google Adsense application screen opens, enter the URL of the site where you want to place the ad and the Gmail email address of your Google account.
Set whether or not to receive emails in "We will send useful information about AdSense to this email address". Click Save and Next.
Select "Your Country" in "Select a country or region".
After reviewing the terms of use, enable the consent checkbox and then click "Create Account".
When the Google Adsense settings screen opens, enter information such as your name, address, and phone number and click "Send".
The Google Adsense code will be displayed.
Copy the code from the "AdSense code" and paste it into the header of your site.
For WordPress, open "header.php" in "Appearance"-> "Edit theme" on the management screen.
Find the <head> ~ </ head> tags in the header, paste the code in between and save.
Go back to the Google Adsense page, check "I pasted the code on the site", and click the Finish button to start the review.
Place an ad on your site
After passing the screening, log in to Google Adsense and select "Summary" from "Advertisement" in the menu on the left.
If you open the "By ad unit" above, "Create a new ad unit" will show the ads that can be placed on the site by type. Click on the one you want to post.
You can preview how your ad unit will look.
Enter an appropriate name in "Enter the name of the ad unit" and click "Create".
Your ad settings have been created within Google Adsense.
The ad code will be displayed, so paste it where you want it to appear on your site.
"AMP" will display the code of the advertisement optimized for smartphones.
Google Adsense review period and review trends
When the Google Adsense review is complete, you will receive an email notifying you of the pass / fail to the registered address.
The time required for this review will vary depending on the situation.
According to official Google support, the review usually takes less than a day, but on the other hand, it can take longer, and after all, there is no clear standard for the review time. It seems.
Even if it is late, it seems that you will be contacted in about 2 to 4 weeks, but some users say that it took more than a month.
Google Adsense also has an inquiry form for review, so if you do not receive a notification after waiting for more than a month, you may try to contact us.
The reason why the review takes a long time is that the Google crawler has not visited the site for patrol and the existence of the site itself is not recognized by Google in the first place, or the Google Adsense code is set in the header is rewritten. , There may be cases where it is not functioning.
As a countermeasure for the former, it is best to actually search with Google search and see if the site is displayed.
If it is not displayed, check if the search avoidance code (index and nofollow) is set in the meta tag.
Request a crawl from the Google Search Console.
For the latter, check that the Google Adsense code is correctly written in the header part of the site.
Please note that CMS such as WordPress has an automatic HTML formatting function, and HTML that has a strange notation may be rewritten without permission.
The screening criteria for Google Adsense are becoming stricter year by year, but basically, the question is "is the site contributing to advertisers? "
Sites related to a particular industry or product are preferred by advertisers in the same field, and diary sites that spell out everyday events without a particular theme are not well received by advertisers.
If you're an advertiser, think about the benefits of advertising on your site.
What if I don't pass the Google Adsense review?
If you do not pass the Google Adsense review, please correct it and submit it to the review again.
You can try the Google Adsense review as many times as you like, but the problem is the fix.
Google Adsense doesn't tell you where the problem was and you failed the review.
Publishers need to guess and fix problems on their own.
The most common reason for failing the screening is the lack of articles and the account of characters.
The number of articles should be 20 to 30, and the account of characters should be 2000 to 3000 characters per article.
Also, it is easy to forget about your own domain.
According to the current Google Adsense screening criteria, sites that do not use their own domain will almost certainly be dropped.
Other than that, the following 5 items are likely to get caught in the examination.
Operator information is not listed
No inquiry form and privacy policy
A lot of advertisements such as affiliates are posted
Burning is occurring on SNS, external links, comment section, etc.
Corresponds to prohibited content set by Google
Basically, all elements that are likely to be negatively evaluated in the examination should be deleted during the examination period.
Also, keep updating the site while the review is taking place to emphasize its continuity.
summary
This time, I explained the features of Google AdSense and how to use it.
Google AdSense is an ad that has different characteristics from affiliates, so if you use it well, it will help you monetize your site.
Especially when the site is in the developing stage, Adsense, which generates stable revenue even with a small amount of PV, should be very useful.
Also, when the attributes of the visitor of the site can not be read, or when the article is buzzing and a large number of imaginary users are flowing in, it will be left to Google AdSense that can monetize PV without thinking about the details. Is also a hand.
Along with affiliates, Adsense will be a strong ally for site management.
Let's grasp the strengths and use them well.
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